Berkie
2024 · Product Design
+15% Faster Deal Cycles
Berkie is an internal platform helping Berkadia's commercial real estate professionals access deal data and collaboration tools. I joined to drive business value by enhancing usability and introducing features that help advisors close deals faster, ultimately improving productivity and increasing revenue opportunities across the organization.
78% Used 5+ Tools Daily for Deal Work
User research revealed that advisors:
Juggled multiple platforms to gather property data, client info, and market research.
Lost time switching between email, spreadsheets, and disconnected databases.
Struggled to stay updated on company resources and colleague expertise.
Multi-Type File Attachment Boosted User Adoption by 30%
I worked with the team to implement file attachment feature:
Led cross-functional team through discovery, design, and implementation of multi-file upload capability
Created design specifications and prototypes that balanced power-user needs with simplicity
Iteratively refined the feature based on beta user feedback, reducing upload friction by 50%
2.5× More Daily Platform Sessions After Launch
After launch:
+38% increase in daily active users across all offices.
Average session frequency more than doubled from 1.2 to 3.1 visits per day.
Users described the platform as "actually useful now" and "saves me so much time."
