redIQ
2020 · Product Design
-60% Task Completion Time After Redesign
redIQ was a complex real estate analysis platform trapped in an early 2010s interface, weighed down by technical debt and frustrated users. We completely rebuilt the platform from scratch—reimagining every interaction, modernizing the frontend, and creating a design system that transformed how real estate professionals analyze data.
78% of Users Found Core Tasks "Difficult" or "Very Difficult"
User research revealed that analysts:
Struggled with cluttered, unintuitive interfaces that required excessive clicks to complete basic workflows.
Avoided using advanced features because they were buried or poorly explained.
Relied on workarounds and manual processes due to the platform's complexity and dated interaction patterns.
Complete Frontend Rebuild with New Design System
I led the end-to-end redesign by:
Collaborating with engineering and product teams to reimagine user flows, information architecture, and interaction models from the ground up.
Created a modern, responsive interface with a scalable component library aligned to Berkadia's design guidelines.
Conducted iterative usability testing with real estate professionals to validate new workflows and ensure feature parity with legacy system.
3× Faster Feature Development Post-Launch
After launch:
+55% increase in daily active users as the platform became more intuitive and efficient.
Developer velocity tripled with cleaner codebase, reducing maintenance burden by 70%.
Users called it "night and day" difference, noting they could "finally focus on analysis instead of fighting the tool."